Looking for creative ideas that you can put to use in promoting your company or upcoming event? Bookmark this page & visit it often for ideas & case studies of how individuals & companies have put promotional products to work for them!
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Maintain and increase awareness and recallA real estate agency always left clients with company and contact information so that new homeowners would continue to remember them for purposes of word-of-mouth advertising and future purchases.
The agency had a limited budget and wanted to put their contact information onto an inexpensive and useful promotional product. They chose an 8"x3" BIC® Sticky Note™ and BIC WideBody Message Pen. In addition to the contact information, the company also imprinted the BIC® Sticky Note™ with ruled lines so the homeowner could use the notepads for to-do or shopping lists. The Message Pen’s revolving messages contained the realtor’s contact information and website.
The company left behind thoughtful, useful and creative promotional gift items for new homeowners that increased awareness and recall.
Community EducationA hospital’s education department was running the “Healthy Heart” program for recent heart attack survivors and their families. Each week the group would meet to discuss recovery and learn about diet routines and exercises for everyday living. The former patients learned how to calculate good and bad cholesterol and to record the progress on a chart. At the beginning of the program each participant was given a clipboard, stress reliever, calculator, and ballpoint pen. They used the pen and calculator to figure out how their cholesterol had changed and the clipboard assisted in recording the findings over time.
Create impact & foster goodwill!No form of advertising can match the impact and goodwill created by promotional products. For a fraction of the price of one newspaper ad that will disappear in a day, items such as travel mugs, calculators or pens will be seen for years. Your company name and message is visible long after the item was distributed!
Take a Romantic VacationA travel company runs a promotion on airfare to a certain destination. To launch the promotion they send out a mailing of 12oz. TGI stadium cups and lids. The cups are printed with the travel company’s information and the slogan, ‘For the Babysitter.’ Inside the cup is a flyer outlining the details of the promotion and a caption saying, ‘Leave the Kids at Home and Take a Romantic Vacation to ...!’
Engaged Couples Are Attracted Client • Wedding planners, party planners, reception facilities, or engaged couples
to "Save the Date" Magnets
Objective • Help invited guests "save the date" of the upcoming wedding.
Item • Gill #1230 Full Color Business Card Magnets.
Distribution • With today's hectic schedules, couples want to be assured their guests can make it to the wedding ceremony. About 6 months before the wedding they mail out a business card magnet. The invitees can put the magnet on their refrigerator to remind them of the big event. Most couples include a photo of themselves in the magnet design to enhance the keepsake value. For some relatives and friends who live faraway this may be the first time they see a picture of the fiancée!
Results • The magnets are cherished by friends and family alike. Most wind up staying on the refrigerator long after the wedding. In today's busy world every reminder of upcoming events is greatly appreciated!